CAH CFO-Administrator Forum: New Ways to Win Big with Direct to Employer Contracting

On December 8, 2021, EqualizeRCM sponsored a forum for CFOs and CEOs of Critical Access Hospitals, where Brant Couch, CPA, CIC, CEO, and Scott Pruzan, Managed Care and Direct Contracting, with HealthSure presented, “New Ways to Win Big with Direct to Employer Contracting.”

On December 8, Brant Couch, CPA, CIC, CEO and Scott Pruzan, Managed Care and Direct Contracting at HealthSure, provided virtual education on direct to employer contracting, as a source of potential new growth and cost savings. They gave real-world examples of direct contracting success stories with tertiary hospitals and large employers, with significant financial benefits to Critical Access Hospitals. The 90-minute Forum also featured a roundtable discussion by many CEO/CFO participants. The group discussion was facilitated by Forum Moderator Chris Ekrem, FACHE, VP Hospital Financial Operations at EqualizeRCM.

EqualizeRCM is pleased to sponsor another relevant educational session with expert speakers for small hospital administrators and CFOs. The 12/8 Forum focused on the following:

  1. Fundamental elements of successful direct contracting.
  2. Do’s and don’ts of ongoing contract management.
  3. Benefits of direct contracting such as decreased bad debt, volume growth, and lower expenses.
  4. To be successful, you have to work on building strong relationships, control costs, set up a win-win scenario, and work with a good TPA.
  5. Partnering with tertiary hospitals can be mutually beneficial. However, details matter and you must review specifics of how to reduce costs through robust data analysis.
  6. Benefit design should be communicated clearly to employees and have plenty of time to answer questions.
  7. Negotiate agreements where mutual interest exists.
  8. Start speaking with employers today to be proactive.
  9. Cultivate relationships now and always remember to spend time with your employees throughout the journey.
A written summary of the 12/08 Forum is available by contacting Chris Ekrem at

Be sure and visit us online at to learn more about future educational events. Also, visit us on our LinkedIn page at to stay connected with your professional peers.

The CAH CFO-Administrator Forum, is organized by EqualizeRCM, a leading proponent for Community Health organizations. The CAH Forum seeks to provide Financial Administrators of rural health facilities an opportunity to participate in focused events, share insightful ideas, discuss challenges and solutions, but most importantly collaborate and communicate with like-minded professionals in the industry. Learn more by visiting or contacting

Categories: EqualizeRCM Blog

Tags: , , , , ,